Online Stock Trading Resources and Information

One of the biggest challenges that any investor has is trying to decide on a company to buy. Though we might wish to buy as many stocks as we want, we are limited by the amount of money we have. As such, we have to find fundamental analysis tools that will make the choice easier and more informed.

Having gone through financial statements like balance sheets, income statements and profit and loss statements and are satisfied with a number of companies, we need to come up with a way to compare them. For this, we use financial ratios.

Financial ratios are used to compare the risk and return of different firms to make intelligent investment decisions. Such decisions range from evaluating changes in performance over time to a comparison among all firms within a single industry at a point in time. Financial ratios are grouped into four categories:
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